I had a big box of stuff arrive from the Japan Centre this morning, including the painfully expensive rice and many things containing green tea. One item I got was ume soba—buckwheat noodles flavoured with plum, which the site mentions as being vegetarian. Unfortunately, they’re not, as that pretty pink colour comes from cochineal. I even checked the Japanese ingredient listing in case the importers had got the English language translation wrong (it happens), but コチニール is pretty clear.
Now, it’s hard enough for vegetarians and vegans to keep track of all those little ingredients which aren’t suitable, so I’m not going to have a go at them over the error. They do make more effort than other sites to point out the presence of fish, wheat, egg and all sorts of problematic ingredients. This post is really just to note that it’s there. I have made use of the contact form and politely let them know about it. It would be really helpful, not just for vegetarians and vegans, if they included full ingredients listings, too.